Our mission is to serve and celebrate our customers by providing a boutique collection of unique clothing lines at affordable prices. We are constantly working on giving our customers the most fun and innovative ways to shop and dress the latest fashions at amazing prices.
Pretty clothes for the edgy gal… our selection is for the fashionista who wears outfits that everyone covets but no one else has because we provide limited quantities of hand-selected styles that are perfect for any occasion.
About the Owner
After studying Business at Pace University and taking fashion design and merchandising courses at FIT, Natalie Behman decided to embark on her life-long dream of starting her own clothing store. When the business first started, Natalie was a recent college graduate and knew first-hand how frustrating it was to find stylish clothing at reasonable prices. Her ultimate goal was to open a boutique filled with fashionable wears at affordable prices. She envisioned creating a work place of her own that would capitalize upon her skills and creative eye for style. Natalie launched Pretty Edgy LLC in 2010 and has been enjoying running the business ever since